GIS applications for OoH advertising
The unstoppable advance of digitalisation means that we sometimes lose perspective and fail to realise the potential of more traditional options that have been reborn stronger than ever thanks to technology. This is the case of OoH advertising, which is experiencing a boom thanks to the inclusion of geolocalised data and Geographic Information Systems or […]
Spatial data you need to deploy renewable energy installations with GIS
Renewable or clean energy is currently at the centre of many conversations. Its growth and need are palpable. To stay on trend, they have no choice but to include GIS in their strategic planning. If you are interested in finding out why, here you will discover all the value they bring to the energy companies.
We look at Geograma’s 2022 and the GIS trends that will shape 2023.
At this point in the year, it is time to take stock of what an exciting 2022 has had to offer and to look ahead to what 2023 promises to be no less exciting. For this, we talked to our colleagues Sara Sanz, GIS technician, and Adrián Nicolás Penela, frontend developer at Geograma. Find out […]
How to generate quality spatial data for GIS
The concept of quality is something we all think we understand, but often fail to define exactly. The same thing happens with spatial data. For this reason, from Geograma we leave you this article in which we clarify it, as well as we emphasize the main aspects involved when generating geographic information with high quality […]
8 applications of GIS in agriculture
According to the Government, the usable agricultural area in Spain is almost half of the entire national territory. Furthermore, the sector contributes 9.7% of GDP. This leading role of agriculture makes it necessary to include technologies that allow for better management of current and future resources. One of them are the GIS or Geographic Information […]
What is the role of GIS in urban planning projects?
The creation of tomorrow’s cities cannot be conceived without the participation of Geographic Information Systems or GIS. These have brought a set of features and possibilities to urban managers that make them much more efficient in their day-to-day work, optimising the results of the projects they work on. If you want to know more about […]
Achieving the Circular Economy with Geographic Information Systems
The concept of the circular economy is becoming increasingly familiar to us. However, although we hear it repeatedly, it still raises many questions about its nature and advantages. These doubts multiply if we talk about how GIS or Geographic Information Systems contribute to its development. With this article, from Geograma we want to clear them […]
How do GIS help determine the best location for your advertising campaigns?
All types of companies, and especially those dedicated to advertising and marketing, are in constant search of the strategy that has the most impact and the most benefits for them. To achieve this, geographic intelligence makes the difference. This makes Geographic Information Systems or GIS an essential resource to achieve your goals. How do they contribute? We break […]
How do GIS benefit logistics and distribution companies?
For logistics companies, having an optimal service that suits every situation requires attention to every detail. Therefore, they need to know in a precise way where their work area is. To make it possible, technological tools are required. Specifically, Geographic Information Systems (GIS). If you would like to know how it works, we invite you to […]
Geolocation, football and music
Geolocation is not a simple compilation of data. In fact, it can be surprising how much value we can get out of it. In this article, we share with you very illustrative cases about geolocation in relation to the most common entertainments, such as music and sports events.
