GIS applications for OoH advertising

Geograma - Aplicaciones de los GIS para la publicidad OoH

The unstoppable advance of digitalisation means that we sometimes lose perspective and fail to realise the potential of more traditional options that have been reborn stronger than ever thanks to technology. This is the case of OoH advertising, which is experiencing a boom thanks to the inclusion of geolocalised data and Geographic Information Systems or […]

Geomarketing: How to use Location Intelligence to improve your sales

GEOGRAMA - Location Intelligence to improve your sales

Thanks to the application of GIS and Location Intelligence solutions, it is now much easier to perform marketing and commercial actions that provide a good return on investment. This technological contribution has shaped the concept of geomarketing. Do you know what it’s based on, what it has to offer and in what situations you can […]

Analyze audience passing near by your billboard or store, using traffic density data

Add the traffic density variable of road networks in your location intelligence analysis (Location Intelligence) Get this indicator related to each road stretches and street network of TomTom TomTom Traffic Density TomTom Traffic Density provides unique insight on typical traffic volumes for the complete road network, for every hour and day of the week. The […]