{"id":1488,"date":"2020-07-27T11:15:00","date_gmt":"2020-07-27T09:15:00","guid":{"rendered":"https:\/\/www.geograma.com\/2020\/07\/27\/analyze-audience-near-billboard-density-data\/"},"modified":"2026-03-09T11:02:27","modified_gmt":"2026-03-09T10:02:27","slug":"analyze-audience-near-billboard-density-data","status":"publish","type":"post","link":"https:\/\/www.geograma.com\/en\/blog\/analyze-audience-near-billboard-density-data\/","title":{"rendered":"Analyze audience passing near by your billboard or store, using traffic density data"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add the traffic density variable of road networks in your location intelligence analysis (Location Intelligence)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get this indicator related to each road stretches and street network of TomTom<\/span><\/li>\n<\/ul>\n<p><b>TomTom Traffic Density<\/b><span style=\"font-weight: 400;\"> TomTom Traffic Density provides unique insight on typical traffic volumes for the complete road network, for every hour and day of the week. The product enables the comparison of road elements within an area of interest and helps identify traffic dense locations and hot spots<\/span><\/p>\n<p><b>What is the product about?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers will get insight on <\/span><b>typical number of probes <\/b><span style=\"font-weight: 400;\">per road element, per direction of traffic, for every hour, for each day of the week (based on our TomTom probe data, averaged for the past 6-12 months). More specifically we will provide:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Typical number of probes per hour<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Typical number of probes per day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Typical number of probes per week<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traffic Density will be delivered up to twice per year<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is a standalone product in a csv format, primarily linked to MultiNet and MultiNet-R maps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coverage: 55 countries. For all Functional Road Classes (complete road network)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><b>How the product looks like?<\/b><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5446\" src=\"https:\/\/www.geograma.com\/wp-content\/uploads\/2025\/08\/TomTom-Density-example.png\" alt=\"TomTom Density - example\" width=\"577\" height=\"392\"><\/p>\n<p><b>What questions does it answer?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Major Question:<\/span><span style=\"font-weight: 400;\"> which roads are used more, compared to other roads within a city\/area?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sub questions:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Where should I build my next retail store?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Where competitor\u2019s retail store is located?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Where should I locate my billboard?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What will be the impact if I close this road for roadwork?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Where are potential accident hot spots?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What is the total volume of probe data in highways in Spain (in combination with other products)?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Get insight on <\/span><b>typical number of probes <\/b><span style=\"font-weight: 400;\">per road element, per direction of traffic, for every hour, for each day of the week, for each country or region.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Estimate total volume of traffic for the complete road network<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Who is it for?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">TomTom Traffic Density can be used to support business intelligence and geo-marketing activities for a range of industries, including Advertising, Banking, Retail, Site Planning management for shopping and points of sale.<\/span><\/p>\n<p><b>What are the benefits of the product?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Delivers the most complete view (including both traffic direction), realistic and up-to-date of traffic density on the road network.<\/span><\/p>\n<p><b>Geograma<\/b><span style=\"font-weight: 400;\"> is an <\/span><b>Authorized TomTom Partner <\/b><span style=\"font-weight: 400;\">and a Worldwide expert in the distribution and integration of Traffic Content<\/span><\/p>\n<p><b>Are you interested in TomTom Traffic Density<\/b> <b>product? Please, <\/b><a href=\"https:\/\/forms.office.com\/Pages\/ResponsePage.aspx?id=wPPADQuLC0G543HQYdWDeq6a3Ssg6OBOrhrl-IvylrBUOTZKMzlKSk1KVUpOQlJBQUdRVEtLNk5BVi4u\"><b>contact us<\/b><\/a><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Further information:<\/span><\/p>\n<p><a href=\"https:\/\/www.geograma.com\/\"><b>https:\/\/www.geograma.com<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Add the traffic density variable of road networks in your location intelligence analysis (Location Intelligence) Get this indicator related to each road stretches and street network of TomTom TomTom Traffic Density TomTom Traffic Density provides unique insight on typical traffic volumes for the complete road network, for every hour and day of the week. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[309],"tags":[],"class_list":["post-1488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyze audience passing near by your billboard or store, using traffic density data - Geograma<\/title>\n<meta name=\"description\" content=\"Add the traffic density variable of road networks in your location intelligence analysis (Location Intelligence)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geograma.com\/en\/blog\/analyze-audience-near-billboard-density-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyze audience passing near by your billboard or store, using traffic density data - 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